商業平面廣告設計總覽｜DM、海報、型錄
｜文宣設計三核心 視覺布局・訊息架構・品牌一致
成功的文宣設計，須具備三大核心要素：吸引人的視覺布局、清晰的訊息架構，以及一致的品牌形象。好的視覺布局能第一時間讓讀者將目光停留在重點上；清晰的訊息架構則可確保資訊傳達順暢，不僅容易理解，更能提升行銷轉化效果；而品牌一致性則讓每一份文宣都能延續企業風格，強化品牌記憶與專業感。當這三大元素相互結合，文宣就不只是宣傳品，而是代表品牌的最佳代言人。它能在每一次與人的接觸中發揮效用，傳遞品牌專業、可信度與一致的形象，讓文宣設計成為推動品牌成長的重要力量。
傳單以墨綠與金色的典雅搭配，營造出細膩且高級的視覺質感，與品牌的禮盒外觀相呼應。米白色背景提供舒適留白，使視覺焦點自然落在手工禮盒與香草元素上。設計構圖簡潔有序，層次分明，引導觀者自然聚焦於產品特色與優惠訊息。
The flyer pairs deep green and gold in an elegant combination, creating a refined and premium visual texture that echoes the appearance of the brand’s gift boxes. The off-white background provides comfortable breathing space, naturally drawing the viewer’s focus to the handcrafted gift boxes and vanilla elements. The layout is clean and orderly, with distinct layers that guide the viewer’s attention toward the product features and promotional information.
簡約風格搭配柔和色調
呈現抹茶溫潤質樸的質感
Through clean design and subtle tones, the poster expresses matcha’s natural warmth and understated elegance, evoking a sense of serenity.
磚紅搭上抹茶綠和金色，就像走進舊戲院或逛夜市的燈籠街，既復古又有味道。中央那塊大匾額「越辣越想吃越吃越上頭」，像是熱鬧夜市的招牌喊聲。兩旁的菱形、圓形和對聯，把傳統的韻味和現代的設計語言巧妙交織。像「老味新魂、夜市一絕」這樣的字句，不只是裝飾，而是把整張菜單變成夜市文化的縮影，既有熱鬧的煙火氣，也藏著細膩的懷舊情懷。
Brick-red paired with green and gold feels like stepping into an old theater or walking under lanterns at a night market—nostalgic yet full of vibe. The bold plaque in the center, “越辣越想吃越吃越上頭,” echoes the lively calls of vendors. Flanking diamonds, circles, and couplets blend tradition with modern design. Phrases like “老味新魂、夜市一絕” don’t just decorate—they turn the menu into a snapshot of night market culture, carrying both the festive buzz and a touch of tender nostalgia.
優惠券以米白色為底，並且具有粉、藍、黃、咖啡等繽紛的色塊，帶來輕快與清新的視覺律動。黑色小羊的隨機點綴，營造出趣味與童趣的氛圍，使整體構圖層次鮮明卻不失和諧。色彩與元素的互動設計，讓視覺不僅被吸引，更能感受到親和與愉悅的體驗。
The coupon features an off-white background accented with lively blocks of pink, blue, yellow, and brown, creating a light and refreshing visual rhythm. Playful touches of small black sheep add a sense of fun and childlike charm, giving the overall composition a distinct yet harmonious layering. The interaction of colors and elements not only captures the eye but also conveys a sense of warmth and delightful experience.
